This related to the booming period of rapid economic expansion, but also changing social attitudes. Society was becoming less regimented and discovering new found freedoms; suddenly people's expectations were changing, and this was fuelled by new technologies and a booming economy. However, hidden behind the optimistic views and a booming economy, there were significant structural problems, which led to the notorious stock market crash of and the Great Depression of the s. US Economy in the s Booming Economy Economic Growth was high, with significant increases in living standards for many.
According to Samuel Strauss, how was the vast increase in consumer goods "outward evidence of the new force" in American democracy? What was this "new force" and why did Americans view it as the "natural fruit of that democratic seed" which the earliest colonists had planted in America?
Why did Strauss think the Founding Fathers would have disagreed with this view of modern consumer culture, despite their hope that future generations would live in material comfort?
What did Strauss identify as the core danger from the new "consumptionism"? How could it threaten the nation itself?
How did "Middletown"—Muncie, Indiana—reflect the national consumerism of the s, according to sociologists Lynd and Lynd? Compare the two lists of modern conveniences and expectations in the commentary: How do the lists compare to American living standards today?
What positive aspects did home economist Christine Frederick identify in the new "consumptionism"? Why was it the "greatest idea that America has to give to the world [today]"?
What power did consumers hold in the new "consumptionism" that they could not exercise before, according to Frederick?
Why were women most significant in this development? Why did Frederick support advertising, especially in women's magazines? How did she argue that it strengthened, not weakened, character?
How would Stuart Chase have disagreed?
Why did Stuart Chase describe the abundance of manufactured goods a "wilderness in which we consumers wander without chart or compass"? How would Frederick have disagreed?
What were the benefits of advertising for which consumers should be grateful? How would William Retlaw's list of "magic words" that appear most often in advertising compare to a similar list today?
What was Retlaw's opinion of this phenomenon? How would you describe the Andy Consumer ads in Life magazine? Do you think they were effective? According to the editors of Life, why did they create the Andy Consumer ad series?
How did they explain their decision to their advertisers in the Advertising and Selling ads on the seriesand to their readers, the "Andy Consumers"? What were the benefits and downsides of installment buying, according to James Couzens and C.
How did the automobile manufacturing experience of each man influence his opinion? According to John Crowe Ransom, what made the American consumer a "new man"—for the worse?American History, Travel Writing, Travel Literature, American Culture in the s and s Mr.
Blue by Myles Connolly, introduction and annotations by Stephen Mirarchi (Cluny Media, ) This is the first annotated edition of the best-selling novel Mr.
Blue, first published by Myles Connolly in Gary Burtless challenges popular claims that income inequality faced by Americans today is comparable to the s. He points out various flaws with the IRS income series and the Census Bureau’s.
In The Great Gatsby Fitzgerald offers up commentary on a variety of themes — justice, power, greed, betrayal, the American dream, and so on. Of all the themes, perhaps none is more well developed than that of social stratification.
The Great Gatsby is regarded as a brilliant piece of social commentary, offering a vivid peek into American life in the s. American Women Through Time S a search for articles and other sources to a specific time period.
Brown, Dorothy M. Setting a Course: American Women in the s. American Consumerism s Woodrow Wilson was the 28th American President who served in office from March 4, to March 4, One of the important events during his presidency was the rise of American Consumerism in the s.
Known as the "Roaring Twenties", the s in America was overall a decade of great prosperity and optimism following the First World War. It was a phrase used to describe the period of sustained economic, cultural, and social success that existed in s United States.